Podcasts are a great resource for a lot of things. They provide endless hours of free content and countless stories that entertain us. But they’re also an exceptional resource for small business owners. Regardless of what industry you’re in, chances are there’s a business podcast out there to help you learn and grow.
Best Marketing Podcasts for Your Business
Marketing is crucial to the success of your business, but it’s one of those areas that a lot of small business owners are unfamiliar with. We know our products, we know how they help our customers, but we’re not great at really demonstrating that. And our marketing tends to show that. So for those of you that think you could learn a bit more about marketing your business, here are five of the best marketing podcasts to check out.
Smart Passive Income Podcast
The Smart Passive Income podcast is a weekly show with the one and only Pat Flynn. If you aren’t familiar with Flynn, he is a former architect who lost his job in an economic downturn and turned online to start a business, he started Smart Passive Income (a great resource for your business) in 2008, and it’s now a thriving business. On the podcast, he interviews entrepreneurs and talks strategy and advice for growing a business. If you’re looking for one-on-one in-depth interviews with entrepreneurs, Flynn’s podcast is for you.
Under the Influence with Terry O’Reilly
Terry O’Reilly is an old-school adman, who provides a convergence of academic marketing principles mixed with real-world examples. His business podcast, Under the Influence with Terry O’Reilly, tells incredible stories about how real-world companies use advertising and influence to market and persuade. From the consumer point of view, O’Reilly talks about why we make the buying decisions we do and how factors like words colors and images influence our behavior. If you’re looking to learn about advertising and consumer behavior, Under the Influence is for you.
Business influencers Eric Siu and Neil Patel host Marketing School, and if you don’t know who either of these gentlemen are, you definitely should — especially if you are operating (or dreaming about operating) a business in the online sphere. Patel is probably one of the biggest modern business influencers out there having been recognized as an author, entrepreneur, and marketer. Siu, on the other hand, is the CEO of marketing agency Single Grain. This business podcast is a great choice for those of us wanting to learn from some heavy-hitters in the marketing field.
The Science of Social Media
If social media is a big part of your business, or you want it to be, then Buffer’s The Science of Social Media is the business podcast for you. Buffer is a social media management platform, and in addition to their podcast, their blog is also a great resource for business owners. The Science of Social Media offers regular insights, tips, and tricks for managing your social media. Most importantly, the stuff they talk about is actionable for you and your business.
Online Marketing Made Easy
Amy Porterfield is a small business owner just like you and me, and she created Online Marketing Made Easy with us in mind! On this business podcast, Amy shares tips and tricks on everything from creating popular and profitable online courses to getting over your fear of getting things off the ground and brand building. If you’re looking for a great small business marketing-orientated resource, Online Marketing Made Easy is it!
What business podcast would you recommend? Share it with me in the comments below!
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