Marketing a business can be a challenge especially if you don’t know how to keep up with the tech trends. One of which is the hashtag that first gained popularity on Twitter in 2007. It is now used on a variety of social media platforms to quickly find topics that users are interested in.
Small businesses can take advantage of using these tags to improve their online presence and gain new customers. One perfect hashtag can help a business gain a massive following. Let’s check out what hashtags are all about and which ones may be best for your business.
1. What Are Hashtags and How Do They Work?
A hashtag is a word or phrase (without spaces) prefixed with the symbol #. Hashtags provide a way for people to categorize, find, and follow topics that interest them on social media platforms such as Twitter, Facebook, Instagram, Tik Tok, and Pinterest.
Hashtags are used to mark keywords or topics in a Tweet. They help add context to a Tweet and can also be used to start a conversation.
For example, let’s say you want to find out about small businesses in your area. You could do a search on Twitter using the hashtag #smallbusiness. This would give you a list of all the most recent Tweets that contain that hashtag.
2. The Best Small Business Hashtags To Use on Social Media
There are a few small business hashtags that are widely used and recognized. Here are some of the most popular:
– #smallbusiness: This is a general hashtag that can be used for any small business-related topic.
– #supportsmallbusiness: Use this hashtag to show your support for small businesses.
– #handmade: This hashtag is often used for small businesses that sell handmade products.
– #shopsmall: Use this hashtag to promote small businesses, especially during shopping holidays like Small Business Saturday.
– #shoplocal: This hashtag encourages people to shop at small businesses that are local to them.
– #smallbusinessowner: Use this hashtag to connect with other small business owners.
– #entrepreneur: This is a general entrepreneurship hashtag that can be used for any small business-related topic.
– #business: This is a general business hashtag that can be used for any small business-related topic.
– #supportlocal: This hashtag encourages people to support local businesses
#blackownedbusiness: This hashtag is used to promote small businesses that are owned by black business owners.
– #homedecor: This hashtag is often used for small businesses that sell home decor products.
– #instagood: This is a general Instagram hashtag that can be used for any small business-related topic.
3. How To Find the Right Hashtags for Your Business
There are a few ways to find the right hashtags for your small business. The best way is to use a hashtag research tool such as Hashtagify or Keyhole. These tools will allow you to see how popular a particular hashtag is and what other similar hashtags are being used.
Another way to find relevant small business hashtags is to search for small business influencers on social media and see what hashtags they are using. You can also look at the hashtag pages on social media platforms such as Twitter, TikTok, and Instagram to see what is trending in the small business world.
Once you have a list of relevant small business hashtags, make sure to test them out and see which ones work best for your business. Use a mix of popular and niche hashtags to reach the widest audience possible.
4. Tips for Using Hashtags Effectively
There are a few things to keep in mind when using small business hashtags. First, don’t use too many hashtags in one post. A good rule of thumb is to use no more than three hashtags per post.
Second, make sure your hashtags are relevant to your content. Using irrelevant hashtags will not only make your content look spammy, but it will also turn off potential customers.
And finally, don’t be afraid to experiment with different hashtags to see what works best for your business. Try out a few different combinations and see which ones get the most engagement.
5. Examples of Businesses That Have Used Hashtags Successfully
There are a number of small businesses that have used hashtags successfully.
Here are a few examples:
– @TheGiftedGabber is a small business that sells handmade jewelry. They use the hashtag #handmade to reach their target audience.
– @ShopLocalKY is a small business that promotes local businesses in Kentucky. They use the hashtag #shoplocal to reach their target audience.
– @BizGrowthNY is a small business that provides resources for small businesses in New York. They use the hashtag #smallbusiness to reach their target audience.
If you’re looking for some inspiration, these small businesses are doing a great job with their hashtag strategy.
What are some hashtags you’ve used successfully? Let us know in the comments below.
Tamila McDonald has worked as a Financial Advisor for the military for past 13 years. She has taught Personal Financial classes on every subject from credit, to life insurance, as well as all other aspects of financial management. Mrs. McDonald is an AFCPE Accredited Financial Counselor and has helped her clients to meet their short-term and long-term financial goals.