Every company wants their logo to stand out and help differentiate their business from competitors. Because you want your logo to be memorable and unique, you may be tempted to go with a more complicated, out of the box design. But sticking to tried and tested design principles and picking a simple, streamlined logo may actually serve your business better and help make your brand more recognizable. Here are some of the main reasons why businesses should pick a simpler logo.
Reasons Why Businesses Should Pick a Simpler Logo
Simple Logos Are Timeless
A simple logo has a greater chance of standing the test of time. Choosing a classic, timeless logo means you won’t need to waste money on redesigning it in a few years.
The Coca-Cola logo, for example, features the name of the company in elegant italic font. It hasn’t been updated in over 50 years because the design is still relevant and eye-catching even today. The custom cursive script used in the logo was created by Frank Mason Robinson in 1885, and it still looks just as good in 2022 as it did back then.
Choosing a simple logo with just a few colors and streamlined shapes will help ensure the design lasts for years to come and remains relevant. If you stick to tried and true design principles instead of following trends, you’ll come up with a logo that communicates your brand’s values now and in the future.
Simple Logos Are More Memorable
One of the main reasons why businesses should pick a simpler logo is because it increases brand recognition.
Most consumers are busy and have short attention spans. Sadly this means they won’t spend much time looking at your logo. Even if you put countless hours into designing it and making sure it’s perfect, consumers will only give it a quick glance before moving on.
If your logo is complex and takes some time to decipher, consumers may have a hard time understanding it and committing it to memory. You want potential customers to be able to look at your logo and instantly get an idea of what your company brings to the table. A complicated logo with lots of moving parts will only confuse consumers. They’ll have a harder time remembering your brand, which may hurt your bottom line.
Think of the Nike logo, for example. It’s just a simple check mark, but it’s instantly recognizable and has become an integral part of the company’s brand. Even if you see it out of the corner of your eye on someone’s shoe, you know they’re wearing Nike sneakers. That’s the kind of familiarity you want consumers to have with your brand so your company always remains at the top of their minds. That’s why it’s crucial to pick a simple logo.
Simple Logos Communicate Your Values Better
A simple logo will communicate your company’s values more clearly. If your logo only has a few main design elements, each one will stand out and make a big impact.
For example, color psychology is an important part of logo creation. Every color has a meaning and gives consumers a distinct feeling when they look at it. Blue represents trust, peace, and security. If you incorporate blue into your logo, potential customers will feel calm when they look at it. Hopefully they’ll start to associate that feeling with your brand over time.
However, it’s important not to add too many other colors to your logo because it could muddle your message. Limiting the number of colors and shapes you use in your design will help consumers understand the essence of your brand better.
Contrary to popular belief, you don’t need a complex logo to stand out. Your brand will likely be more recognizable to consumers if you stick to a more basic design.
Are you happy with your company’s logo or are you still working on designing the perfect one? Let me know how things are going in the comments section below!
Vicky Monroe is a freelance personal finance and lifestyle writer. When she’s not busy writing about her favorite money saving hacks or tinkering with her budget spreadsheets, she likes to travel, garden, and cook healthy vegetarian meals.