Many people mistakenly associate cold emailing with spam. While it’s true that bad email outreach sounds like spam, cold emails can be a great way to generate leads and grow your business when done correctly. If you target the right people and personalize each email, you can boost your response rate and book sales calls that will hopefully lead to increased revenue. To help you understand the benefits of this strategy, here are three reasons why cold emailing can help with your business goals.
3 Reasons Why Cold Emailing Can Help With Your Business Goals
Cold Emails Can Have a High Response Rate
The average response rate for cold emails is a mere 1%. However, the majority of cold emails are poorly written and end up in the recipient’s spam or trash folder. If you do your research on how to write great cold emails and hone your strategy, your response rate could shoot up as high as 30%. Following up can also improve your odds of connecting with the person you’re targeting. Sending at least four follow-up emails could triple the response rate of your campaign and help you book a sales meeting.
To write an effective cold email, you need to do some research on the recipient first. Find out more about them, such as where they’re from or what hobbies they’re interested in. If you find a commonality between the two of you and mention it in your email, it can be an instant way to gain their trust. You can also build rapport by researching their recent work and complimenting them on it. Everybody likes to receive praise, so this is an easy way to get on someone’s good side.
It takes more than flattery to build a great cold emailing campaign, however. You’ll also have to experiment to find email subject lines that get a high response rate. Even the word choice in the body of the email can have an impact and influence people to reply (or hit the delete button). You’ll need to learn about human psychology and marketing tactics to nail your cold emailing strategy and generate leads. But if you can crack the code and create a winning cold emailing sequence, you can put your business on the fast track to growth.
Cold Emails Are Highly Targeted
Another reason why cold emailing can help with your business goals is that they’re highly targeted. When you post on social media, you never know if your message will reach your target audience. With cold emailing, you can choose exactly who to send each email to and deliver it directly to their inbox. Although there’s no guarantee they’ll open it, there’s a high chance they’ll see it.
The average person spends nearly six hours per day checking and responding to emails between their personal and work inboxes. So it’s less likely your email will slip through the cracks and go unnoticed like a social media post might. You can also include a highly personalized subject line and message that addresses each recipient’s pain points, which you can’t do to the same extent with social media posts or even ads.
Cold Emailing Can Help You Expand Your Network
Cold emailing is not only great for generating leads, but also for expanding your professional network. If you’re trying to secure funding or find a business mentor, sending cold emails can help you connect with the right people in your industry. However, it’s important to do your research and figure out the best way to structure your email. Choosing the wrong words or acting entitled to the person’s help and time can turn them off. You have to demonstrate your company’s value and convince the recipient that you’re worth taking a chance on and sitting down with.
Have you ever tried cold emailing? How did it work out for you? Let me know in the comments section below!
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Vicky Monroe is a freelance personal finance and lifestyle writer. When she’s not busy writing about her favorite money saving hacks or tinkering with her budget spreadsheets, she likes to travel, garden, and cook healthy vegetarian meals.