Marketing

It's important to have social media guidelines for your business to ensure everything you and your employees post reflects well on your brand.

Looking to save money on marketing your business? Here are 5 of the cheapest ways to market your products and services.

Because of the pervasive misconceptions about freelancing, we often have to work harder to prove ourselves to potential clients. Here's why being professional is so important to freelancers.

Businesses should pick a simpler logo because classic designs stand the test of time and make companies more recognizable to consumers.

If you have a small marketing budget, splitting advertising costs with other businesses can help you make the most of it.

Cold emailing can help with your business goals by enabling you to connect with your ideal clients and build new business relationships.

Fear-based marketing is a strategy that can increase your company's conversions, but only if it's done well.

You can test-market a business idea by running a focus group with your target customers and advertising your company on social media.

It's hard to give an interesting elevator pitch. Here are some tips to help you speak about your business in a memorable way.

The reasons why businesses need a FAQ page include increased visibility on search engines and improved customer experience.