When you think of TikTok, you probably imagine teenagers lip-syncing and dancing to their favorite songs. Although there are many young adults on TikTok, about half of the platform’s user base is age 30 or older. TikTok is expanding rapidly (it just hit 1 billion monthly users in September), so it’s a good time for businesses to get in on the action. Here are some reasons why your company should become an early adopter and start advertising on TikTok.
Reasons Your Business Should Be on TikTok
Become an Early Adopter
In the first half of 2021, TikTok was the highest-grossing and most downloaded non-game app worldwide. It gained more than 350 million first-time installs and generated an estimated $919 million in consumer spending. These stats show that TikTok is on the road to becoming as popular as Facebook, Instagram, and other major social media platforms.
If you could go back in time and establish a presence on Instagram or Facebook before it blew up, wouldn’t you? This is your opportunity to become an early adopter of a leading social media platform and gain a large following before the field becomes too crowded.
High User Engagement
Not only is TikTok’s audience large and diverse, but also highly engaged. American users are reportedly spending more time on TikTok than on YouTube. They watch an average of 24 hours of content per month on TikTok, which gives them a chance to see lots of ads and branded content.
Since TikTok has such high user engagement, you’d think their ads would be expensive. But they’re much more affordable compared to other platforms. A recent study showed that TikTok ads generate 155% more clicks and cost 36% less than Facebook and Instagram ads.
Because TikTok isn’t as crowded as platforms, it’s also easier to reach potential customers organically by creating great content. Fun, light-hearted videos usually do well on the app, so don’t take yourself too seriously when producing content.
You don’t need to invest lots of money in expensive video equipment either. Users typically prefer content that’s less filtered and polished than what you’d see on Instagram or Pinterest. The fact that the production value doesn’t have to be high makes TikTok an even more affordable place to advertise.
Room for Every Niche and Industry
For a long time, I didn’t think TikTok would help me grow my freelance writing business. But I’ve since discovered that there’s a big community of entrepreneurs on the app. Business owners have named their corner of the platform BusinessTok and use it to share tips and advice. Since TikTok is such a powerful networking tool for freelancers, I’ve decided to make a profile and start creating content.
As long as your content is engaging, there’s room for every industry on TikTok. Even professionals like doctors, lawyers, real estate agents, and financial advisors have found success on the app. So don’t be afraid to experiment with TikTok and see for yourself how it can benefit your business.
Now that you know more about TikTok and why it’s great for startups, are you going to join? Let me know in the comments section below!