Just started a brand new business? It might be the perfect time to design yourself a good business card that you can handout at all the networking shindigs.
Business cards are great because they’re an easy way to help people get into contact with you but they’re also surprisingly easy to do wrong. Or more accurately bad.
So, let’s talk about what makes a good business card so you can dazzle people with your pitch and they’ll actually consider calling you later.
Elements of a Good Business Card
A good business card needs to convey the overall image of your business, that means that it has the right branding on it. Make sure your logo is prominent and that all the elements are on brand.
This means that your fonts should be uniform to your brand and your colours can’t just be anything (no matter how cute). Someone should be able to look at it and identify it as your brand.
Keep it Simple
When it comes to designing a business card, it can be really easy to overdo it but it’s a very common mistake that people make. But there is such a thing as too much of a good thing and there’s a fine line between ensuring that people can get ahold of you and giving them too much information.
So, when it comes to creating a good business card, the key is to make sure it’s as simple as possible. That means including things like your company name, website and contact information but keeping the information to the bare minimum.
A card that’s too busy isn’t fun to look at and it’s not going to get used very well. And when it comes to small spaces it’s really easy to overdo it.
Do Something Unique
Having good business cards doesn’t mean you have to have boring ones. There are a few things that you can do to make your cards stand out from the crowd.
Personally, I have mini business cards. They’re half the size of a business card and I always get compliments on them. My favorite place to get my mini cards designed is Moo Cards—they’re a tad bit pricer but well worth it.
If you’re looking for other unique options, you could:
- Use textured paper
- Use thermography (having raised shapes or letters)
- Have thin metal cards
- Make your cards useful beyond just giving your information—like having a cookie card for a bakery or a handy tool
There are a ton of ways you can spice up boring old business cards while still making them effective.
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