The Coronavirus has swept in and changed the business world forever. Business owners are now learning how to adapt to the new world of social distance on the fly. Many of us are working away from teams and customers for the first time, those that were lucky enough to be able to adapt. If you’re struggling to navigate in this new world, here are three Coronavirus lessons you can takeaway.
You Need an Emergency Plan
Once upon a time, I was on the PR team of a government organization that saw a massive localized public emergency—and that was the first time I learned about crisis planning and how important it was.
One day we were at work and the next I was being woken up at 3 am by my boss’ boss asking for me to write an emergency press release, build a media list and oh, by the way, don’t come into the office tomorrow. There was a flood.
But whether you’re a big government organization or a small business, you need a legitimate emergency plan. What this plan looks like depends on the type of business you run, but in general, it should cover:
- Emergency operations
- Internal and external communication plans and messaging
- Possible no-other-choice business modifications (i.e., if you’re a restaurant, could you easily move into running a take-out only joint)
- Emergency financial plans
Your emergency plan essentially needs to cover anything and everything under the moon. And you need to do it BEFORE the emergency starts, it’s much too hard to bail while your boat is sinking—make yourself an easy-to-access lifebuoy.
Your Business Needs Remote Capabilities
Every business needs some sort of remote capabilities. I don’t care if you’re a local restaurant or a marketing agency you NEED to be able to access everything important you need even if you can’t get into the office.
Now, while your restaurant business probably isn’t going to “go remote” and start a popular food blog that makes up all of the money that you would in a normal month during a crisis (though wouldn’t that be cool?), there are a lot of businesses that could be remote.
There’s no reason your energy company NEEDS a physical head off or your family law firm HAS TO have a downtown highrise, you absolutely can go remote. Now, there’s nothing wrong with having a physical office space. But if there’s one coronavirus lesson you take away from this, it’s that you need to be able to go remote.
No One Is Safe
If there is ONE big takeaway when it comes to Coronavirus lessons, that lesson would be that no one is safe. Yes, in this particular pandemic there are companies that are better off than others, but truly no one is safe.
It’s important for each of us to take the proper precautions so that we are prepared should something like this happen again. It might be on a more local scale, but emergencies come up all the time. Be safe, not sorry.
What have you learned through this tough season? Share your thoughts in the comments below!
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