Can you believe it, the year is almost over. We have less than one month until the clock strikes midnight and we’re thrust into a new year. It’s that time of year that we start to reflect on this year and consider what we might see next year, so I thought it might be a great time to talk about five management trends I think we’ll see in 2020.
Why should you care about management trends? Because they help to indicate not only where the marketing is going, but also what the rest of the industry will eventually expect of you.
Wondering what they are? Here are my top five picks:
Emphasis on Work-Life Balance
For the past several years we’ve seen an increased emphasis on work-life balance and workplace cultures as a whole, and I believe this is one of those management trends that’s going to continue getting coverage.
In 2019, heavyweight Microsoft tested out a four-day workweek in its Japan office and reported that their productivity jumped 40%. Why? Because the key to a more productive and efficient company isn’t making your employees work more and harder, it’s letting them work smarter.
More remote work set-ups
Remote work set-ups is one of those management trends that’s been wiggling its way in there for the past few years but coming up in 2020, I think we’re going to see more of an emphasis on this.
Why? Because remote setups give employees more autonomy (which tends to make them like their job more), cuts down on costs and is generally more convenient for everyone involved. This is one of the best management trends I see going on right now.
Increased contract workers
Contract work is great, especially for growing companies, because you can purchase what you need without paying for all the extras when your business simply can’t afford it.
Hiring someone like a marketing director can be expensive, hiring someone to manage your blog is much more attainable for new businesses. Many positions are like that, so when it comes down to it, contract workers is one of those management trends that just make money sense.
Increased Brand Awareness
Before “marketing” was the standard term, big companies used to “advertise” (think Mad Men days). Nowadays, while we know marketing is important, we’re all about the brand. I think that brand emphasis is going to continue in 2020.
Our marketing tactics have shifted over the last decade from a “tell the people what they want” philosophy to a culture of sharing. And when it comes down to it, the companies that do that well will be rewarded with customer loyalty.
Content-Focused Marketing Mix
I would love to say that by now everyone understands that you need good content to sell products and services, but I still think there’s a slight knowledge gap. Even so, I think we’ll see even more of a truly content-focused marketing mix in 2020.
One of the really big marketing trends for 2020 that I think we’ll see is more big brand content that is truly meaningful to their customers—podcasts, true publications instead of just blogs (think resource centres like Quickbooks) and educational and informational video content.
What management trends would you like to see in 2020? Share your thoughts in the comments below.
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