Business cards range from minimalist designs to multi-media presentations you can literally hold in the palm of your hand. Here are a few tips on how to get the best possible business card out of a business card creation tool, no matter what business you’re in.
Consider the Customer’s Point of View
Consider what the customer wants and needs out of a business card. What information will tell them who you are, how to reach you to hire you and give them the necessary motivation to hire you? The standard data set includes your name and/or business name, phone number, email address and/or website. Your social media profiles are less important, and you’re after people who will pay you for your work, not like your Facebook page. Information such as the fact that you speak a second language may be more important, too, if you live in an area where that helps you connect with prospects.
Know What It Looks Like Before You Print
It is easy to mistake the digital file on our computer screens as what will come out of the printer, though this isn’t completely true. For example, fonts that are easy to read when you’re looking at the image blown up on your computer screen may be unreadable when printed out. Fancy fonts that look lovely on the screen may be hard to read to the average consumer. Note that this is true if you are printing characters in another language, too. Watermarks, decorative elements like flourishes or raised edges can get in the way of readability. Where possible, get a representation of the business card in real size and in the same color scheme as the printer produces before you pay for the print job or burn through half your ink.
Utilize the Space Properly
When you design a business card, recognize that it is prime real estate and treat every pixel accordingly. Don’t include information that isn’t necessary to make a sale. Don’t add extra graphics or images in the hope that it impresses people, since it is too often considered visual clutter. Prioritize images and text that matter more. For example, images that help you to be recognized when you visit their home to make a sale are more important than another picture of the items you sell. Choose a single logo and/or companion image to promote your entire business instead of trying to list out the services you provide like a laundry list.
Another mistake people make is forgetting the back of the business card. You could put your logo and website on that side, freeing up more space on the “business” side of the business card. At a minimum, it builds brand awareness without cluttering the NAP+W or name, address, phone number and website information. For example, put the QR code that takes people to your social media profiles on the back instead of the front of the business card. High resolution sample images showing off the cakes you make or wedding photos you take are ideal for the back of the business card, too.