I am always keeping an eye out for start-ups that are doing impressive things, helping keep costs down and keeping it sustainable. So when I came across Goodr who has the tagline: feed more waste less, I was impressed.
The average household wastes thousands of dollars worth of food each year, for businesses, the costs are WAY more. It consistently amazes me that we continue to simply toss food when there are both people who can eat it, and a dollar cost to its original purchase. I mean really, why?
During my final class for my Master’s degree, our group undertook a fictional literacy campaign related to food waste in Canada. Our goal was to create a marketing campaign that highlighted food waste and helped households make better purchasing decisions.
It was a rude awakening to the amount of food that is simply tossed out. I was shocked by how much money and food are wasted in the country—thousands of dollars and pounds. And ever since it’s been something that’s been on my mind.
So, what is Goodr?
Since food waste is something that really grinds my gears, I was impressed to discover that Goodr helps businesses donate their surplus food to non-profit organizations that need it.
Based in Atlanta, Goodr believes that “hunger isn’t a scarcity issue, it’s a logistics issue.” Which I think is a fantastic way to look at the problem. They help companies get their extra food to where it’s needed, track their impact and help save them money.
On the practical side of things, they essentially help get the food from A to B. But Goodr, backed by blockchain technology, also helps companies improve their bottom line by connecting them with money-saving tax opportunities.
How does Goodr work?
Goodr’s model is simple, really. Once a company signs up, they donate their surplus food. Goodr then comes picks it up and delivers it to a non-profit who gets it to those that need it most. That’s the entire process.
But once a company has used Goodr, their bottom line can see an uptick because of the added charity tax benefits. Goodr provides an “end-to-end logistics solution” that helps companies feel good and donate, but doesn’t leave them with the hassle to figure out how to do it.
I love this model because it’s been my experience in many cases that companies don’t donate their extra food because they simply don’t know how to. Or they don’t have the time. Or they can’t spare the people… really there are a million excuses. But Gooder helps get rid of that excuse.
Some start-ups revolutionize the world by making a positive social impact, some change the world with technology, and some, like Goodr, do both.
Share your thoughts on Goodr in the comments below!
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