Generating leads can be an arduous task, especially if you do not see any significant results. After all, how can you justify your time and effort if you are not productive? Interestingly, Twitter has proven itself to be one of the best platforms out there in terms of generating high-quality targeted leads.
Of course, like almost any other marketing strategy, it cannot just happen overnight. You must have a proper plan in order to make this journey a successful one. With that said, we’re here to help, so let’s take a look at some of the best ways to get more leads using Twitter.
#1. Search for Tweets That Request Recommendations
If you want to find highly targeted tweets, particularly those that you can really respond to, you need to search for relevant hashtags or keywords related to your niche and the products or services you’re offering. Fortunately, you can do so using the social media’s Advanced Search function. You need to look for tweets that contain industry and niche keywords, and couple them with the words “looking for” and “recommendation.”
For instance, you are looking for tweets related to paid advertising campaigns on social media platforms. You can search for “marketplaces like Click2sell.co” (for example), and add “looking for” or “recommendation.” You can even go into specifics by adding a particular city or zip code!
#2. Use Relevant Hashtags
First things first, you’re not the only one looking for relevant hashtags. There is a good possibility that your target market is also on the lookout for industry-related hashtags. As such, your best course of action is to incorporate them into your tweets. Do not go overboard, though. A general rule of thumb is to add one or two hashtags related to the mentioned topic and niche. No need to over exaggerate with 5-6 different tweets. Tweets with this number of hashtags (1-2) have higher chances of being retweeted.
#3. Search for Tweets Relating to Your Competitors
Searching for hashtags about your competitors has proven to be an effective way of finding relevant conversations. Let’s say some people tweeted about how displeased they are with a certain product or service. Do not hesitate to respond to these tweets or conversations, and offer them a free consultation on that same issue. Of course, at the end of the day, the last thing you want is to become someone who “poaches” other people or businesses’ clients. However, there is nothing wrong about the idea of building connections and offering helpful advice. In fact, this one is an opportunity for you to obtain a better experience and overall better reputation!
#4. Search for Tweets About Industry-Related Questions
From time to time, people throw questions on the Internet, especially on the different social media platforms. And yes, Twitter is one of the places people love to do so. This is where you want to provide them with helpful answers, as long as they are related to the question and your business’ industry. Doing this is not only great in getting your business or brand’s name out there, but it can also help you establish trust and reputation. Luckily for you, there are tools out there that you can use to enter keywords related to your industry or business to see what people are asking. One of those popular tools is called Hashtagify. All you have to do is place a target keyword, and you should be able to find questions related to it, all done automatically using Hashtagify. From there, you can start replying to those questions and queries with your helpful ideas and suggestions.