I’m pretty focused on personal development. I absolutely love to learn new things, especially if they help me grow my business. So, every year, whether I’m working in-house or operating my own business I come up with a list of skills that I want to work on from a professional development perspective in the coming year.
With that in mind, I thought I would share some great skills that you can add to your professional development plan to help grow your business this year!
Search Engine Optimization
I consider myself to be fairly SEO savvy, but I find that it’s constantly changing so SEO is basically on my list every year. SEO is important for every business, whether you’re selling products or services — and, in my opinion, whether you work online or offline.
Amazon Affiliate Marketing (and Affiliate Marketing in General)
One of my big goals this year is to monetize my blogs. I have two that I’m looking into monetizing — one that focuses on marketing and business development and one that focuses on women’s lifestyle.
While I know a bit about affiliate marketing, I need the skills to really dig in and get to know what works and what doesn’t. Which is why it’s pretty high on my professional development plan for this year.
Human Resources Fundamentals
Are you ready to bring someone on board to help you grow in 2019 but you’re not exactly sure how to do that — from the job posting to interviewing and onboarding, human resources can be quite intimidating.
If that’s the case for you, maybe your professional development plans need to include interview basics, evaluating resumes and hiring the best for small businesses!
By no means do I desire to be a web developer, but I would like to get more in-tune with my websites so a WordPress development course is a great addition to my professional development plan.
When it comes to a WordPress development course I’m thinking more basic than advance, but basically, something that helps me get more acquainted with the features of WordPress and how to use them to the best of my ability (I’m looking at you plugins).
Nothing crazy or high impact, just something to get me a little more up-to-date.
I’ve talked about how messy my books can get before, so this year I’m taking hold of that by throwing some bookkeeping (and maybe a few organizational skills) onto my professional development roster.
If you’re looking to become a tad bit more financially savvy with your business this year, then perhaps we should take a bookkeeping course together!
Other Professional Development Skills?
Picking skills to put on your professional development plan can be a bit of a challenge. There’s so much to learn and so little time. So focus on your business’ next step. Where do you want to go in 2019, and what will help you get there?
If you’re a marketing whiz but you find that you never seem to have enough time to get things done, then maybe focus less on Facebook advertising and more on time management and organization. Likewise, if your Instagram page is on fire but you can’t find yourself 32 pages into Google, maybe focus on SEO.
Smart entrepreneurs talk about pricing your products for growth, I’d like to propose you focus your learning for growth. There are a ton of things you could pay attention to, but what will make the biggest impact sooner rather than later. What will help you grow.
What’s on your 2019 professional development plan? Share in the comments below.
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