Creating a website can be a bit overwhelming. There are a lot of different aspects to consider, especially if it is going to represent your business and/or brand, and you are, therefore, looking to make money off of it.
Luckily, creating and improving a website does not have to break the bank. There are plenty of budget-friendly ways you can make your website a great representation for you and your brand. All it takes is a bit of time, effort and help from a few of your trusted friends or family members.
Below are 7 tips to how you can – cheaply – improve your website:
- Keep it simple
Keep the design of your website simple and elegant. If you overload it with text, different colours and features, it can appear messy and amateurish. If you are not completely sure what you want your website to look like, think about your brand and have a look at other websites for inspiration.
- Test navigation
Try to imagine that you are a first-time customer visiting your website. Is it easy to navigate? Can you easily find the information you need or purchase a product you are interested in? Think about what you look for when you visit a new website for the first time. What pages and information do you want to have easily accessible?
- Create a banner
Create a stylish banner for your website. This will not only make your website look more professional, but it will also make your brand more recognizable. Remember that your customers will see the banner before anything else when they open your website, so make it as sleekly designed as possible. You also need to ensure that it abides by the dimensions of the website, so that it refrains from becoming pixilated. Luckily, there are plenty of banner maker programmes that can help you quickly create a banner that suits your brand and website. You can also make a banner using Creatopy, and create entire banner sets in one go. Creatopy allows you to spend less time creating different sizes of banners.
- Make it easy for customers to contact you
Put a feedback page or contact page on your website. It needs to be easy for customers to contact you with questions and issues they may be experiencing. This is also a great way to get some feedback on your brand, your products, and your website.
- Test in different browsers
Test your website in different browsers. Remember that customers do not only visit your website in your preferred browser. It is therefore important that you try to visit your website and complete a purchase in all of the major browsers.
- Test on different devices
As with testing your website in different browsers, it is also important that you make sure that your website can function on different devices. More and more people use the Internet on their tablets or phones, so you may lose out on a considerable amount of business if your website only functions well on a computer.
- Get feedback before launching
If you have not launched your website, get some feedback before you do; get friends and family to give you their first impressions of your website, and have them comment on the design, as well as how easy it is to use. A website is the first impressions of your company, so you need it to be spot-on.