When you set out to launch your own business, you face some cold hard truths, like finding more clients, getting your name out there and bringing in more money. You’ll also have to come to grips with trying to balance your creativity with your financial goals.
Everyone wants to live out their passion and make their dreams come true, but when it comes down to it, you still have to make enough money to live on. Finding the perfect balance between your artistic goals and business reality can seem hard at first, but here’s 3 simple ways to make it happen.
1. Write Out Your Goals
Create a list for your artistic or creative goals and then another for your business goals. This way you have a clear distinction of both kinds of goals, which will help you see the big picture.
If you’re a creative person, you’ll end up with a much longer list of artistic goals and vice versa if you’re more business minded. Laying out your goals into two lists, will help you realize what to work on and how much time should be given to each.
2. Get A Fresh Perspective
After pouring over tax documents and financial books for eight hours a day, sometimes I need to spend time refueling my creative side. Spending too much time on one thing can squash your creative juices.
This is when it’s a good idea to take a break, focus on something else and get a fresh perspective. Work on other parts of your business, like marketing yourself or updating your social media profiles. You need to balance the time given to both the art and business aspects of your work.
No one is good at everything. It’s important to understand both your strengths and weaknesses. This is why you should collaborate and learn as much as you can from other business experts, mentors and colleagues.
Things like reading books, business blogs or listening to podcasts are essential to balancing your creativity with your business needs. The unique and inspiring stories of other business owners will help pinpoint the best answers to the issues you’re facing.
One of the interesting things about being an artistic person is that you don’t solely create ideas based on your own feelings and inspirations. But rather, you design and develop based on a client’s needs and vision.
That’s actually a pretty remarkable thing and something you should embrace. Through art we’re able to help a business and as a business, we’re able to create art. All it takes to succeed is a little understanding and the knowledge to find the perfect balance.
Author bio: Carrie Smith is the writer behind the Careful Cents personal finance and lifestyle blog. She helps people get out of debt, find a career they love and create a life they want to live. Her work been featured on The Huffington Post and Brazen Careerist.